Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick)

“Our brains are wired for stories.” – Jane Tabachnick

Today’s featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!!

Key Thing’s You’ll Learn:

What PR is.

How Jane got started in PR

The 2 Major Mistakes People Make When doing PR

Why you must repurpose your press assets.

The number of content pieces that Jane created from one interview.

The best time to pitch an influencer.

How to become a media darling.

Jane’s Site: https://janetabachnick.com/

Jane’s Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5

The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind

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